Spectra Citties
project overview
spectra is a "minimum viable city" prototype designed to validate urban strategies and public interactions in a virtual environment before physical construction.
project type
VR Digital City
year
2023
my role
Spatial & visual designer
client
Spectra Cities
process
Leveraging my background in architecture and simulation, I led the spatial and experience design, bridging the gap between traditional urban planning and real-time 3D development. My workflow involved generating complex geometries in Rhino and integrating them into Unity to create 1:1 scale VR prototypes for rapid, iterative testing with the team and clients. Beyond the built environment, I conceptualized and designed city-scale AR interactions, ranging from gamified creature collection to immersive public events, demonstrating how digital layers can activate physical spaces. To secure buy-in, I also spearheaded the art direction, producing high-fidelity visuals and diagrams that effectively communicated the project’s futuristic vision to stakeholders.
Leveraging my background in architecture and simulation, I led the spatial and experience design, bridging the gap between traditional urban planning and real-time 3D development. My workflow involved generating complex geometries in Rhino and integrating them into Unity to create 1:1 scale VR prototypes for rapid, iterative testing with the team and clients. Beyond the built environment, I conceptualized and designed city-scale AR interactions, ranging from gamified creature collection to immersive public events, demonstrating how digital layers can activate physical spaces. To secure buy-in, I also spearheaded the art direction, producing high-fidelity visuals and diagrams that effectively communicated the project’s futuristic vision to stakeholders.
Leveraging my background in architecture and simulation, I led the spatial and experience design, bridging the gap between traditional urban planning and real-time 3D development. My workflow involved generating complex geometries in Rhino and integrating them into Unity to create 1:1 scale VR prototypes for rapid, iterative testing with the team and clients. Beyond the built environment, I conceptualized and designed city-scale AR interactions, ranging from gamified creature collection to immersive public events, demonstrating how digital layers can activate physical spaces. To secure buy-in, I also spearheaded the art direction, producing high-fidelity visuals and diagrams that effectively communicated the project’s futuristic vision to stakeholders.
key contributions
Spatial & Urban Design: Led spatial and urban design for the virtual city, using Rhino and Unity to prototype and evaluate environments at 1:1 scale in VR with both team and clients.
VR Prototyping: Built iterative VR prototypes to rapidly test circulation, public space scenarios, and new urban experiences prior to any physical build.
Urban AR Concepts: Developed urban‑scale AR concepts, including location‑based “creatures” and large‑format augmentations for concerts and public events to activate plazas and shared spaces.
Visual Communication: Directed visual communication for stakeholders through diagrams, design imagery, and key renders that articulated the project vision and future physical implementation.
Spatial & Urban Design: Led spatial and urban design for the virtual city, using Rhino and Unity to prototype and evaluate environments at 1:1 scale in VR with both team and clients.
VR Prototyping: Built iterative VR prototypes to rapidly test circulation, public space scenarios, and new urban experiences prior to any physical build.
Urban AR Concepts: Developed urban‑scale AR concepts, including location‑based “creatures” and large‑format augmentations for concerts and public events to activate plazas and shared spaces.
Visual Communication: Directed visual communication for stakeholders through diagrams, design imagery, and key renders that articulated the project vision and future physical implementation.
Spatial & Urban Design: Led spatial and urban design for the virtual city, using Rhino and Unity to prototype and evaluate environments at 1:1 scale in VR with both team and clients.
VR Prototyping: Built iterative VR prototypes to rapidly test circulation, public space scenarios, and new urban experiences prior to any physical build.
Urban AR Concepts: Developed urban‑scale AR concepts, including location‑based “creatures” and large‑format augmentations for concerts and public events to activate plazas and shared spaces.
Visual Communication: Directed visual communication for stakeholders through diagrams, design imagery, and key renders that articulated the project vision and future physical implementation.
